Jeremy Carey is President of Optimum Sports, where he leads all marketing verticals and oversees a portfolio of blue‑chip clients across the sports marketing landscape. Elevated to the role in late 2025, he guides a team of award‑winning specialists responsible for the most value‑driven investment portfolio in the industry.
With more than two decades of experience, Jeremy has built some of the strongest and most enduring relationships across major sports properties. He is widely recognized for developing innovative, client‑centric solutions and advancing new product capabilities across Omnicom. Under his leadership, Optimum Sports has redefined how live sports integrates into the marketing mix—bringing a performance‑driven approach grounded in advanced audience targeting, measurement, and accountability.
A Sports Business Journal Forty Under 40 honoree, Jeremy frequently provides expert commentary to leading outlets including Ad Age, Adweek, Front Office Sports, Sports Business Journal, The New York Times, The Wall Street Journal, and CNBC.
He is a graduate of the University of North Carolina at Chapel Hill, where he captained the men’s lacrosse team. Outside of work, Jeremy enjoys learning new trades on YouTube, reading, music, gardening, playing basketball and spending time with his wife and three children.
